Hockey Wales are proud to announce a budding new relationship with one of Cardiff’s leading automotive retailers for new cars; Evans Halshaw Citroen.
Local Business Manager for the Business Centre at the Cardiff based dealership, Geoff Cox has generously supplied Hockey Wales with a shiny new, fully branded Citroen C3; with a view to helping us create a stronger brand presence across Wales.
Geoff shared his delight around making this partnership happen – “We’ve been looking at ways to engage with popular local community organisations to help raise awareness of the Citroen range and the services we provide. There are a number of exciting new models coming in the next 2-3 years, including the New C3, C3 Aircross, C4 Cactus and the C5 Aircross. Key to the success of these new models is them being seen in and around the Cardiff area, so providing a loan vehicle to Hockey Wales for them to use meets both their needs and ours.
It also provides an excellent opportunity for the entire Hockey Wales membership to access exclusive discounts on New Citroen vehicles, along with receiving updates on the opening of our brand-new Dealership on Hadfield Road, due to open in March 2018”.
Hockey Wales CEO, David Phenis expressed his thoughts around how this opportunity paves the way for potential future investment – “This partnership is another notable example of how the perception of hockey has improved significantly recently. It’s also an excellent opportunity to further raise the awareness and perception of our wonderful sport to hopefully increase further commercial investment.”
Following on from the recent success of the EuroHockey Championships and with the Commonwealth Games on the horizon, Head of Development Ria Male explained – “We recognised the need to raise the profile and visibility of Hockey Wales and so a branded vehicle is a terrific way to ensure we are seen; hopefully helping us engage with people beyond our current hockey family. We’re extremely fortunate that Citroen have supported us with this challenge. In addition to providing us with a vehicle, at no cost to the organisation, they are offering discounts to the members of Hockey Wales”.
Hockey Wales members are eligible to receive a discount on any new vehicle purchase made from the Citroen range, from Evans Halshaw Citroen in Cardiff. When booking an appointment to view a car please disclose your connection to Hockey Wales to obtain this discount. Discounts will vary depending on the model of the car members look to purchase.
As an organisation we’re united in exploring ways to showcase the Hockey Wales brand; with a view to utilising key opportunities and further inspiring an awareness and familiarity far and wide. This latest partnership lends itself well to opening new doors for both hockey as a sport and to those who play it.