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Historic company backs Senior Player Maddie Goodman

Women’s Senior Squad member Maddie Goodman has won support from an historic Cheshire company as she seeks to make her mark in the Hockey World.

Maddie Goodman, from Sandbach, has received backing from breakfast company Mornflake in Crewe as she trains for tournaments in the UK, Europe and South America later this year.

The 20 year-old, who took up the sport playing for her school Sandbach High and Triton Hockey Club in Alsager, is representing Wales in honour of her Welsh mother and grandmother.

She made her senior debut for Wales last summer in the European Championships qualifiers in Durham, scoring against Slovakia and Croatia. This year she will play in matches against Scotland, Uruguay, Chile, France, Austria and Lithuania.

Maddie said: “Hockey is an amateur sport at all levels and, even as an international, I am required to contribute towards the costs of training and matches, whilst also having to meet the costs of travel and accommodation for training camps across the country.

“Having grown up in Sandbach, I am proud to have received backing from a local company towards my costs of playing in Uruguay and the Euros in Prague.

“Mornflake is a true ambassador for sport for all abilities and you can’t come from Cheshire without knowing about its long association with Crewe Alexandra FC.”

When not playing hockey Maddie is an industrial design student at Loughborough University. She is currently on an internship in Warwickshire with Jaguar Land Rover.

Mornflake, Millers of Mighty Oats since 1675, is also the big name behind the UK Triathlon series which is underway with events for all abilities including the Cheshire Triathlon taking place at Barony Park, Nantwich on May 21.

Competitors will begin their morning with Mornflake oats before undertaking a run, swim and cycle of varying lengths.

Mornflake managing director James Lea said: “We’re proud to support women and all abilities in sport.

“Helping young athletes like Maddie is also a great way to promote Cheshire as a hotbed of sporting talent while shouting out about the benefits of our British-grown oats in a healthy diet.”

Hockey Wales performance Director, Kevin Johnson commented:

“I am extremely grateful to Mornflake in this instance with supporting the aspirations of one of our talented young International players in Maddie. All our players have to make an increasingly significant financial contribution to their International programmes in order to engage in training and competition and therefore we are indebted to any small, medium or large businesses that are able to support individuals or our teams in reducing the costs to regularly perform on the world stage and if anyone else is interested in supporting in a similar manner then we would love to hear from them.”

For more on Mornflake heritage go to

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