Following an historic year for our senior international teams and clubs, Hockey Wales are excited to establish commercial partnerships that will enable us to reach new audiences and create exciting opportunities.
The partnership with Route Media will provide Hockey Wales with an increase in digital advertising that will enable them to raise awareness of the sport, its athletes, and key events over the next 12 months.
Route is an advertising company which provides outdoor media solutions designed to raise profiles and drive interest. Ahead of a busy summer of international hockey, this partnership will increase the visibility of our nation’s hockey teams.
Route Media’s Head of Marketing, Kylie Glassar, said: “As a business based in Wales, we’re proud to be in partnership with Hockey Wales. We hope by raising awareness of the sport and the team, we can be part of inspiring the future generation of Welsh hockey."
Hockey Wales’ Chief Executive Officer, Paul Whapham, said: “We’re pleased Route Media will be supporting Hockey Wales for the next 12 months. With their support, we aim to attract more young people into the hockey community and offer them an opportunity to represent their country.”